Instrument Panel · Growth Review Tool
What misalignment is actually costing them
Plug in a prospect's traffic and average order/client value. Each gauge below estimates the monthly and annual revenue left on the table by that instrument reading off — based on published conversion-lift research, applied as a range to their numbers.
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Revenue Leak by Instrument
Combined Potential Recovery / Month
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Annualized
$0
The Weak Hero Header gauge is calculated directly from bounce rate: it backs out an "engaged visitor" conversion rate from the entered conversion rate and bounce rate, then applies that same rate to the bounce-rate benchmarks a specific, benefit-focused headline rewrite achieved in published A/B tests (roughly 52% as a moderate outcome, 31% as a strong one). The other four gauges use published conversion-lift ranges for each fix type, applied against baseline monthly revenue. All figures are directional estimates — not a guarantee — since actual impact depends on the specific business, audience, and how a fix is implemented. That's why they are represented in a range, not a single promised number.